User Experience (UX) refers to the overall experience a person has when interacting with a product or service, particularly in the context of digital environments such as websites and applications. It encompasses the user’s perceptions, emotions, and responses resulting from the use of a system, including ease of use, accessibility, and satisfaction. UX design aims to create products that provide meaningful and relevant experiences by focusing on the needs and behaviors of users. This involves a thorough understanding of user research, interaction design, usability testing, and information architecture, all of which contribute to enhancing user engagement and interaction efficiency. A positive user experience can lead to greater customer loyalty, satisfaction, and an overall improved perception of a brand or product.
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